Wednesday, 8 August 2012

Author Spotlight - Connecting with Readers

As a newbie author, it can be difficult to find and connect with potential readers. One reason why I started blogging the other year was to create what is known in the social media/marketing world as a ‘platform’. A platform is basically my brand impacting a (significant) number of targeted people.

I write interracial romance that is either clean or Christian. This is a VERY specific niche that I hope will someday catch fire. Not everyone wants to read a steamy story, or even read one all the time; sometimes something clean--still with a bit of edge--will satisfy a romance craving. I’ve been blogging my journey to publication and my observations in the publishing world affecting my niche market.

This is one way I’ve connected with readers. However, there are several ways a person can use social media to connect. Facebook, Twitter, and Goodreads are all places I hang out from time to time.

Isn’t that time-consuming?

Yes, and sometimes I really struggle with what 140 characters I should put out. But part of marketing and building a platform is connecting--building relationships--with others in the most accessible medium: the Internet.

If I could write full-time, I’d have more time to devote to social media. Right now, working a full-time job and then coming home in the evenings to write, with a sprinkling of social media time in between it all is exhausting, but loads of fun. I’ve met some great people through my blog and other outlets and I’ve connected with readers who have enjoyed my book--and I’m enjoying theirs.

So let’s connect! Below are my links. I hope to see you online. :-)


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